As Director of Communications for Mote Marine Laboratory and Aquarium — whose mascot is Gilly the Shark — I led public outreach efforts for one of the nation’s leading marine research organizations for more than 11 years. I specialized in translating complex scientific topics for a broad audience, developing relationships with local, national and international media and was responsible for evolving a simple newsletter into a successful feature-focused publication (Mote Magazine) that was accessible to an audience with general — not scientific — knowledge. My writing and editing also supported fundraising, volunteer and members communications and the development of content that was showcased in Mote Aquarium, a public attraction visited by 300,000 to 400,000 guests annually. Today, Mote remains one of my main clients.
No doubt, GCOOS is one client with a mouthful of a name. But their role is critical to the five U.S. states bordering the Gulf of Mexico. If you’re not familiar: coastal observing systems help us understand our oceans — everything from what’s going on under the surface, to monitoring for things like oil spills. Coastal observing systems — which exist around the globe — are sort of like the U.S.’s National Weather Service — they gather data that users need to make decisions about their daily lives — except they’re focused on marine ecosystems.
“We’ve only been with Vetted for a short time, but already they’ve helped us gain visibility with internal and external audiences. That’s important for us as an organization that often operates under the radar. One of my goals as the Executive Director of GCOOS is to raise the visibility of our organization with the public so they know about the tools we have available for them to use. Vetted is already doing that for us by developing a strong media database, a system to send out press releases and creating new opportunities for us to communicate with our own stakeholder groups.”
—Dr. Barbara Kirkpatrick, Executive Director, GCOOS-RA
Have you heard of Snooty, the world’s oldest-known manatee? Well, he’s a pretty world-famous kinda guy who lives at the South Florida Museum in Bradenton, Fla. But did you know about their state-of-the-art planetarium? Or their fascinating museum collections?
“As the end of the year approached, we found ourselves in need of some help with writing for fundraising communications, press releases and enewsletter communications. Vetted Communications was there — and they were there fast and on target. We’re a small ‘shop’ when it comes to fundraising and public communications, so it was great to have someone who could jump in, learn what we needed and support our staff as we got the job done. And Nadine is great to work with.”
— Martha Wells, Development Director, South Florida Museum